How would you identify your corporate brand? Could you create a campaign theme in just two words? That was the challenge when the Boston Red Sox and New England Sports Network looked toward the 2017 baseball season. They wanted a summer-long theme that was memorable, flexible, multi-platformed, and sustainable. We put on our thinking caps and came up with “Start Here”.  As in:

Legends. Start Here.

Memories. Start Here.

Dreams. Start Here.

Homeruns. Start Here.

No Hitters. Start Here.

The list goes on. We’re thrilled to say the Red Sox picked it up.  You’ll see it on billboards, promotional items and tv commercials all season long in Boston!