Process

We’re with you from beginning to end.
Check out our six-step process.

1. On-Boarding and Concept Development

Client “Get to Know You”
Identify the videos:

  • Focus
  • Key Messaging
  • Target Audience
  • Past Successes
  • Raw Footage
  • Interviewees
2. Script Writing

Script development that supports:

  • Messaging
  • Context
  • Tone
3. Storyboarding

Matching images with words.

4. Production

On Location Shooting:

  • Raw Footage
  • Interviews
5. Post Production

  • Editing
  • Animation Building
  • Music Selection
  • Narrator Selection
6. Final Delivery

Final HD Video Delivered in All Required Formats

Video Content Pyramid

Video is a key component of any strategic communications plan. Focus Media Services’ has developed the Video Content Pyramid which depicts how you may consider utilizing both professional and in-house video content over time to effectively brand and market your organization. 

Primary Image Video

We consider this 2- to 3-minute video your organization’s primary image video. If the landing page of your website is your organization’s storefront, this is the eye-popping display that’s front-and-center, highlighting your brand in a powerful, engaging way.

Secondary Content

This secondary video content dives deeper into the messaging of the primary image video. These videos can focus on products or services, people, profiles or case studies.

Social Media Content Videos

Third-tier videos are branded but less produced. They can be short useful“explainers” within an organization’s video library or delivered as social media content.

Do it Yourself Video Content

These videos are short, raw, “do-it-yourself anytime” content for quick use. Shoot them on your phone to welcome new hires, highlight announcements, or share industry news. Social media uses an algorithm that weighs video much stronger than photos or written content. The result: video content appears on news feeds at a much higher frequency.

Ready to tell your story?

We are a group of dedicated producers, writers, videographers, drone pilots, graphic artists, editors and live-event technicians who work with a limited number of clients to provide hyper-focused details to every project. We start by listening, because telling your story first requires that we know your story. Our mission is to ensure the world knows, too.

Philadelphia-Based Video Production Services, Serving Clients Nationwide

24 Veterans Square, Media, PA 19063 | 610.744.2521

Copyright © 2021 Focus Media Services. All rights reserved worldwide. Web Design by Media Proper.