The Thoughts Library
Every month we publish a practical take on school communications — what worked, what backfired, and what to say next time. The whole archive lives here.
A sophomore’s quiet act of sportsmanship after a homecoming game has been viewed more than 1.1 million times. The lesson for school leaders is that most good news won’t go viral, but you should keep sharing it, and share it fast.
Every school posts something on the first day of school. A photo of students climbing off the bus. A smiling principal greeting families at the front door. A classroom full of eager kindergarteners. The caption…
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Artificial intelligence is everywhere — and if you’re still unsure about it, or even a little skeptical, you’re not alone. Many educators and communicators worry that using AI feels like cheating or replacing human creativity.…
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Teachers pull off amazing feats every single day — but sometimes, those everyday moments deserve a little spotlight. The trick to going viral isn’t always about big, polished productions. Often, it’s the small, genuine moments…
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It was a leap of faith for the Evansville, Indiana man. And now, Matt Hart’s decision to leave high school teaching to become a first-grade music teacher is paying off in ways he surely couldn’t…
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We say it all the time. Social media is your unfiltered newsroom for information sharing. But tread carefully. Innocent mistakes can cause unintended consequences. We’ve seen it before: a student athlete flashes a gang sign…
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If the thought of artificial intelligence in school excites, overwhelms, and scares the heck out of you, you’re in good company. How should you begin using it? How should you begin communicating it? We spoke…
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An Analysis of how school districts in one county utilize social media For years, we’ve been beating the social media drum that schools and government agencies have access to their own dedicated “newsrooms” to showcase…
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