Social Media & Digital Engagement
Turning First-Day Photos into a Real Social Media Win
Every school posts something on the first day of school. A photo of students climbing off the bus. A smiling principal greeting families at the front door. A classroom full of eager kindergarteners. The caption…
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The Moment After the Whistle
A sophomore’s quiet act of sportsmanship after a homecoming game has been viewed more than 1.1 million times. The lesson for school leaders is that most good news won’t go viral, but you should keep sharing it, and share it fast.
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(Video) Artificial Intelligence: From Hesitation to Opportunity in School Communications
Artificial intelligence is everywhere — and if you’re still unsure about it, or even a little skeptical, you’re not alone. Many educators and communicators worry that using AI feels like cheating or replacing human creativity.…
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Finding Fun (and Followers): Lessons From a Viral Choir Teacher
Teachers pull off amazing feats every single day — but sometimes, those everyday moments deserve a little spotlight. The trick to going viral isn’t always about big, polished productions. Often, it’s the small, genuine moments…
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