The homecoming game last month between Lyons/Sodus and Midlakes in Upstate New York came down to the final play. When a Lyons interception sealed their four-point win, one Midlakes player stayed down on the turf, crushed. Sophomore Brylen Tassy skipped the celebration and walked over, pulled his opponent to his feet, and gave him a pat on the helmet.
The district posted the clip on Instagram. It now has more than 1.1 million views and 30,000 likes.
Here’s the part school leaders should pay attention to. Coach Brad Steve said his players have done this kind of thing before. Those moments just didn’t take off. This one did.
That’s how good news works. Most of what you share won’t go viral, and that’s fine. The point isn’t the view count. It’s building a habit of noticing these moments and posting them quickly, while they still feel fresh. A great story that sits in someone’s camera roll for a week reaches no one.
Keep sharing. Every so often, one of them will reach far beyond your community.
Watch the story on WROC-TV here.
