Now Available on Amazon
Before It Goes Viral.
A School Leader’s Guide to Media, Crisis and Stakeholder Communications. A complete toolkit — proven lessons, hands-on exercises, and real stories ripped from the headlines — each linked to actual footage.
Reading the book? Sources & video links
- By Brad Sattin — veteran journalist & media trainer
- Dozens of linked video examples
- 9 chapters, 275+ pages
Your Next Step
Go deeper with the course
The online self-paced course that was the foundation for the book — the same lessons, taught on video, with interactive exercises that turn reading into practice.
- More than 30 hours of content
- Dozens of original learning videos and interactive exercises
- Learn at your own pace, on your own schedule