About Focus Media
After 30 years in the spotlight, our trainers now prepare others for it.
For decades, our trainers held the decision-making seats in local and national newsrooms, choosing what stories ran, who got interviewed, and how those stories were ultimately told, giving them firsthand insight into how what you say — and how you look and sound saying it — shapes the outcome.
As a full production company for federal, state and local government, non-profits, and corporations, we learned early on that a message falls flat unless the person delivering it looks and sounds confident and believable.
Since 2018, we’ve applied everything learned on both sides of the story to help people in the spotlight understand their audience, sharpen their words, and deliver them effectively — whether on camera, at the podium, or one-on-one.
Brad Sattin is a Partner at Focus Media Services and a four-time Emmy Award-winning journalist who serves as the company’s lead media and crisis communications trainer, having personally created every training course in its curriculum. Drawing on more than 30 years of big-city on-air experience, his clients have included the U.S. Navy, USDA, Department of Commerce, Commonwealth of Pennsylvania, Boston Red Sox, Comcast, City of Philadelphia, municipal governments and school districts nationwide. He is the architect of Focus Media’s accredited online communications course for school administrators and the author of the new book, Before It Goes Viral.
Emmy Award-winning journalists, anchors, and broadcast veterans — the trainers behind every session.
Bruce Gordon brings more than 40 years of award-winning broadcast journalism experience to his role as a media trainer and communications expert, including 25 years as one of Philadelphia’s most trusted television reporters covering major regional stories. Drawing on a decade of adjunct teaching and mentorship at Temple University’s Klein College of Media and Communication, Bruce coaches clients in clear, compelling storytelling under pressure. His career, honored with 10 Mid-Atlantic Emmy Awards and induction into the Emmy Silver Circle Society, gives him rare credibility in preparing spokespeople to communicate effectively during high-stakes media and crisis situations.
Susan McGinnis is a freelance network news correspondent, media trainer, and webinar host who has conducted media training across the United States, bringing to Focus Media Services a long career anchoring, reporting, writing, and producing for major news organizations. She is best known for anchoring the CBS Morning News and serving as Business Correspondent for CBS’ The Early Show, and currently reports as a freelance correspondent for NBC News, with additional experience at The Wall Street Journal, Bloomberg News, and various local television markets. Susan and Brad Sattin share a long history together in TV news, making their reunion at Focus Media Services a welcome one.
Claudia Rivero is an Emmy Award-winning bilingual journalist and trainer with Focus Media Services, bringing hard-news reporting experience from TV stations in Philadelphia, Phoenix, and Univision. A fluent Spanish speaker and dedicated advocate for underserved communities, she is currently producing the documentary Where Is Janteyl, which sheds light on an overlooked missing-persons case, and shares underreported stories on her blog. Claudia holds a degree from Arizona State University, belongs to the Society of Professional Journalists and the National Association of Hispanic Journalists, and volunteers with organizations including The Messages Project and Books Through Bars.
Rebekah Wood brings 26 years of experience in front of the camera as a journalist, host, product representative, and commercial talent, including work at news stations in Milwaukee and Minneapolis and a longtime run as an on-air host for the Home Shopping Network, where she learned firsthand how word choice and presentation shape a viewer’s trust. She prides herself on her ability to connect with an audience in any setting and brings that same skill to coaching others at Focus Media Services. Rebekah has trained talent at every level, from interns to CEOs, helping each of them learn to use the tools they already have to capture and keep an audience’s attention.
Joyce Evans brings more than 25 years of broadcast experience to her role as a trainer with Focus Media Services, drawing on a career as a veteran anchor and health reporter in Philadelphia, where her work earned three Emmy Awards for health-related reporting. An inducted member of the Broadcast Pioneers of Philadelphia and a former Temple University adjunct professor, she has coached students and professionals at institutions including Temple, West Chester University, and the University of Pennsylvania on translating complex medical, political and legal jargon into clear, confident public communication. Over her career, Joyce has mentored countless interns who have gone on to careers in broadcast journalism and public relations, and she continues that commitment to service today as a member of The Links, Inc.
Jason Marraccini spent nearly two decades behind the camera as a videographer and photojournalist in Philadelphia, giving him a sharp, insider’s eye for how on-camera delivery and non-verbal cues shape the way a message is received. Today he brings that perspective to Focus Media Services. A graduate of Lycoming College and recipient of national honors including a first-place National Asian-American Journalists Association award, Jason draws on his production expertise to help clients understand not just what they say on camera, but how they come across while saying it.
Tiffany Ogle is a motivational speaker and trainer with Focus Media Services and Co-Host of The Morning Blend on the NBC affiliate in Milwaukee, where her quick wit, improv skills, and curious nature keep a live daily audience engaged with local businesses, authors, chefs, and celebrities alike. Her television and media career spans hosting roles on GolfBound and Showcase Minnesota, national commercial work for brands like Target, GM, and Blue Cross Blue Shield, and a turn as a pageant coach on the Emmy-winning MTV series MADE. A former Miss Minnesota who competed live on ABC for Miss America 2005, Tiffany has traveled across the Midwest as a keynote speaker on entrepreneurship, personal branding, and persistence, bringing that same energy and authenticity to helping others find and present their own voice.