From the Book
Sources &
video links.
This book draws on real-life examples from publicly available news coverage to illustrate the principles of effective and ineffective school communications. Sources are organized by chapter below. Click any link to be redirected to the original source referred to in the book. Video clips referenced are the property of their respective copyright holders and are referenced for educational and critical commentary purposes; the author claims no ownership over any third-party content.
Chapter One The Case for Communication
- [1]Word on a whiteboard.
- [2]Principal and teacher arrested; board chair responds.
- [3]School board members caught on open microphone.
- [4]School board meetings as political battle sites.
- [5]Football players offer jerseys.
- [6]Principal greets students with high fives.
- [7]Second graders cheer after correct answer.
Chapter Two Know the World You’re Communicating In
- [8]Americans’ changing relationship with local news and Local news fact sheet.
- [9]Shrinking attention spans.
- [10]Email overload statistics.
- [11]Memory’s limit even lower than thought.
- [12]Americans’ changing relationship with local news.
- [13]2025 National media poll.
- [14]Mother says school failed to protect her special-needs son after being bitten.
- [15]Coach arrested — school district response.
- [16]Superintendent blocks reporter from filming public board meeting.
Chapter Three Telling Your School’s Story First
Chapter Four Preparing for a Crisis Before It Happens
Chapter Five Getting the Message Right
- [25]Board member calls safety “a privilege” after school shooting.
- [26]Parents outraged after school lockdown communications breakdown.
- [27]Students unknowingly given drug-laced treats at school.
- [28]Student points gun at assistant principal; school declines to comment.
- [29]District news release following employee arrest.
Chapter Six Looking and Sounding Your Best
Chapter Seven When the Cameras Are Rolling
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