Starting Fresh When Last Year Didn’t End Well
Some districts get to start the year with a clean slate. Others don’t. Maybe it was a leadership shakeup that played out in the local news. Maybe it was a safety incident, a budget fight…
ReadAnnual Packages & Member Library
Everything we teach.
One seat, one year.
All-access membership combining the training you need with an exclusive library of articles, video resources, and tools available only to members.
A year of membership
includes all of this.
- The full 30-hour course
- The book, mailed to your door
- 100+ article & video library
- A members’ webinar every month
- A quarterly hour with our head trainer
- Preferred consulting rates
Inside the Membership
01
The 30-hour course
The full self-paced communications course — crisis response, media interviews, stakeholder trust — open to you for the whole year.
02
The book, mailed to you
Before It Goes Viral ships straight from the author to your door — with every source linked to the actual footage.
03
The complete library
Every Thoughts issue ever published — 100+ articles and videos, growing monthly — searchable, so the answer is there the day you need it.
04
A monthly webinar
A members' session every month on what's happening in school communications right now. Can't make it live? The recording waits in your account.
05
Preferred consulting rates
Need more than the included hour? Members get reduced fees on additional consultation — including urgent crisis support.
06
A quarterly hour with Brad
One hour of one-on-one consultation each quarter, whenever you need it — an upcoming board meeting, a brewing story, a message you want gone over.
A Taste of the Library
Turning First-Day Photos into a Real Social Media Win
Every school posts something on the first day of school. A photo of students climbing off the bus. A smiling principal greeting families at the front door. A classroom full of eager kindergarteners…
ReadSmall Moves Now That Set Up a Better Start to the School Year
Most school leaders have a mental checklist of everything that must happen before the first bell rings — staffing, schedules, classrooms, buses. Communication often slips toward the bottom of that list…
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