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Social Media & Digital Engagement

Avoiding the "oops": rules for social media posts

Avoiding the "oops": rules for social media posts

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The Moment After the Whistle

A sophomore’s quiet act of sportsmanship after a homecoming game has been viewed more than 1.1 million times. The lesson for school leaders is that most good news won’t go viral, but you should keep sharing it, and share it fast.

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Turning First-Day Photos into a Real Social Media Win

Turning First-Day Photos into a Real Social Media Win

Every school posts something on the first day of school. A photo of students climbing off the bus. A smiling principal greeting families at the front door. A classroom full of eager kindergarteners. The caption…

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