Social Media & Digital Engagement
One Week. Eighteen School Districts. 172 Posts

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The Moment After the Whistle
A sophomore’s quiet act of sportsmanship after a homecoming game has been viewed more than 1.1 million times. The lesson for school leaders is that most good news won’t go viral, but you should keep sharing it, and share it fast.
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Turning First-Day Photos into a Real Social Media Win
Every school posts something on the first day of school. A photo of students climbing off the bus. A smiling principal greeting families at the front door. A classroom full of eager kindergarteners. The caption…
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(Video) Artificial Intelligence: From Hesitation to Opportunity in School Communications
Artificial intelligence is everywhere — and if you’re still unsure about it, or even a little skeptical, you’re not alone. Many educators and communicators worry that using AI feels like cheating or replacing human creativity.…
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