The Thoughts Library
Every month we publish a practical take on school communications — what worked, what backfired, and what to say next time. The whole archive lives here.
A viral video. A teacher’s arrest. A policy backlash. Politics colliding with learning. Welcome to 2025, where the rumor mill can explode into a crisis at any moment. Let’s face it, any parent, staffer or…
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Being interviewed on television can be an exciting opportunity to share your expertise, promote your business, or communicate a message to a wide audience. However, a successful TV appearance requires more than just showing up.…
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Sometimes a one-word answer is all that it takes. Say, for example, you’re the president of an Ivy League School, and you’re asked if calling for the genocide of an entire population of people…
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We’re all nervous about the threat of coronavirus, but how your organization responds now will be remembered long after it’s gone. Your community is counting on you. Here’s what you can do.
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In 2020, when it comes to branding and marketing your organization, content is king. And the king of content is video. Here are 10 tips for creating quality video content. 1) Know Your Audience- Ask yourself…
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One of the first questions our executive producers get from clients when preparing for a video shoot is, “What should I wear?”. As professional media trainers, well tell clients that what people wear isn’t as…
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Nearly three-quarters of all internet traffic is video content, according to HubSpot. That’s a lot of people seeking the limelight. But… what if you’re not one of them? What if you’re not ready to kick…
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