Media Relations & On-Camera Skills
Penn, Harvard, MIT, Antisemitism, and The Case For Media Training
Sometimes a one-word answer is all that it takes. Say, for example, you’re the president of an Ivy League School, and you’re asked if calling for the genocide of an entire population of people…
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The Media Blew It. Ask for a Correction — or Let it Go?
Sometimes, no matter how careful your messaging, a story hits the local news and… it’s wrong. Maybe a fact is off. Maybe the context is missing. Or maybe a quote is twisted just enough to…
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Email, Interview, or Press Release?
When an issue comes up in a school community, the first instinct is usually to figure out what to say. But just as important—and often overlooked—is deciding how to say it. The way a message…
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Look like a pro on your next webcam: 7 tips in 5 minutes
Whether it’s remote working or e-learning, leading a virtual presentation or building video content, webcam use has exploded. Microsoft Teams has 320 million daily participants; Zoom has 300 million. Isn’t it time you upped your…
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