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Crisis Communications & Reputation Management

School Crisis: Superintendent Abruptly Resigns Following TV Reports

School Crisis: Superintendent Abruptly Resigns Following TV Reports

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Putting the Cell Phone Issue to "ASTOP"

Putting the Cell Phone Issue to "ASTOP"

The school year is just getting started, and more and more districts are implementing policies that limit—or completely prohibit—student cell phone use during the school day. That makes cell phones a perfect excuse to showcase…

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Don’t Wait for the Fire to Test the Alarm

Don’t Wait for the Fire to Test the Alarm

There’s a particular kind of confidence that can get school administrators into trouble. It goes something like this: We have a crisis plan. It’s in a binder somewhere. We’re covered. But when was the last time…

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Managing the Summer Rumor Mill

Managing the Summer Rumor Mill

Every June, school administrators breathe a collective sigh of relief. The buses stop running, the hallways go quiet, and the relentless pace of the school year finally slows. What most don’t realize, though, is that…

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