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Crisis Communications & Reputation Management

Loud, Fast, and Probably Fake: Communicating Through a Hoax Threat

Hoax threats are designed to create chaos, and a prepared leader doesn't give them any.

Concerned parent reading a social media post in the middle of the night

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Image of two friends watching a raucous school board meeting

What “Bucks County, USA” Can Teach School Leaders

A new PBS documentary series follows one Pennsylvania county as school board meetings turn into battlegrounds, and almost every school leader will recognize the scenes. The lesson is that division in a community may be unavoidable, but the tone of the room is something leaders can shape.

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Putting the Cell Phone Issue to "ASTOP"

Putting the Cell Phone Issue to "ASTOP"

The school year is just getting started, and more and more districts are implementing policies that limit—or completely prohibit—student cell phone use during the school day. That makes cell phones a perfect excuse to showcase…

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Don’t Wait for the Fire to Test the Alarm

Don’t Wait for the Fire to Test the Alarm

There’s a particular kind of confidence that can get school administrators into trouble. It goes something like this: We have a crisis plan. It’s in a binder somewhere. We’re covered. But when was the last time…

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