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Crisis Communications & Reputation Management

Don’t Wait for the Fire to Test the Alarm

Brad SattinJune 27, 2026 · 2 min read
Don’t Wait for the Fire to Test the Alarm

There’s a particular kind of confidence that can get school administrators into trouble. It goes something like this: We have a crisis plan. It’s in a binder somewhere. We’re covered.

But when was the last time anyone actually opened that binder?

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MembersCrisis Communications & Reputation ManagementAugust 26, 2026

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The school year is just getting started, and more and more districts are implementing policies that limit—or completely prohibit—student cell phone use during the school day. That makes cell phones a perfect excuse to showcase…

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MembersCrisis Communications & Reputation ManagementJune 27, 2026

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Every June, school administrators breathe a collective sigh of relief. The buses stop running, the hallways go quiet, and the relentless pace of the school year finally slows. What most don’t realize, though, is that…

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