Crisis Communications & Reputation Management
What the Coldplay KissCam Teaches Us About a Crisis
Well, that was fast. Literally, in the blink of an eye, Cold Play is hot, Astronomer is seeing stars, and everyone knows precisely what I’m talking about. THE video. Seen 122 million times in a…
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Putting the Cell Phone Issue to "ASTOP"
The school year is just getting started, and more and more districts are implementing policies that limit—or completely prohibit—student cell phone use during the school day. That makes cell phones a perfect excuse to showcase…
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Don’t Wait for the Fire to Test the Alarm
There’s a particular kind of confidence that can get school administrators into trouble. It goes something like this: We have a crisis plan. It’s in a binder somewhere. We’re covered. But when was the last time…
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Managing the Summer Rumor Mill
Every June, school administrators breathe a collective sigh of relief. The buses stop running, the hallways go quiet, and the relentless pace of the school year finally slows. What most don’t realize, though, is that…
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