Coronavirus: Communicating in a Crisis
We’re all nervous about the threat of coronavirus, but how your organization responds now will be remembered long after it’s gone. Your community is counting on you. Here’s what you can do.
ReadThe Thoughts Library
Issue after issue of hindsight,
on tap.
Every month we publish a practical take on school communications — what worked, what backfired, and what to say next time. The whole archive lives here.
10 Tips for Creating Quality Video Content
In 2020, when it comes to branding and marketing your organization, content is king. And the king of content is video. Here are 10 tips for creating quality video content. 1) Know Your Audience- Ask yourself…
Read
How to Dress for a Television Interview
One of the first questions our executive producers get from clients when preparing for a video shoot is, “What should I wear?”. As professional media trainers, well tell clients that what people wear isn’t as…
Read
Lights, Camera, Action! Four Tips to Surviving Your "Hollywood" Debut
Nearly three-quarters of all internet traffic is video content, according to HubSpot. That’s a lot of people seeking the limelight. But… what if you’re not one of them? What if you’re not ready to kick…
Read