Media Relations & On-Camera Skills

Look like a pro on your next webcam: 7 tips in 5 minutes

Brad SattinSeptember 23, 2025 · 1 min read

Look like a pro on your next webcam: 7 tips in 5 minutes

Whether it’s remote working or e-learning, leading a virtual presentation or building video content, webcam use has exploded. Microsoft Teams has 320 million daily participants; Zoom has 300 million. Isn’t it time you upped your webcam game? Here are seven tips in five minutes to look like a pro the next time you flip on the cam.

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Media Relations & On-Camera SkillsSeptember 29, 2026

Truths from the Other Side of the Camera

If you want positive coverage, your most important ability is availability.

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MembersMedia Relations & On-Camera SkillsFebruary 18, 2026

The Media Blew It. Ask for a Correction — or Let it Go?

Sometimes, no matter how careful your messaging, a story hits the local news and… it’s wrong. Maybe a fact is off. Maybe the context is missing. Or maybe a quote is twisted just enough to…

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MembersMedia Relations & On-Camera SkillsJanuary 23, 2026

Email, Interview, or Press Release?

When an issue comes up in a school community, the first instinct is usually to figure out what to say. But just as important—and often overlooked—is deciding how to say it. The way a message…

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