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Media Relations & On-Camera Skills

Look like a pro on your next webcam: 7 tips in 5 minutes

Look like a pro on your next webcam: 7 tips in 5 minutes

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The Media Blew It. Ask for a Correction — or Let it Go?

The Media Blew It. Ask for a Correction — or Let it Go?

Sometimes, no matter how careful your messaging, a story hits the local news and… it’s wrong. Maybe a fact is off. Maybe the context is missing. Or maybe a quote is twisted just enough to…

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Email, Interview, or Press Release?

Email, Interview, or Press Release?

When an issue comes up in a school community, the first instinct is usually to figure out what to say. But just as important—and often overlooked—is deciding how to say it. The way a message…

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Does local news still matter? Short answer: Yes!

Does local news still matter? Short answer: Yes!

Two recent surveys on where people get their news and whether they trust it show that local television news is still very much relevant. No, people aren’t rushing home anymore to catch the 6pm news…

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