Communications Strategy & Planning

Why Summer Is a Communications Minefield

Brad SattinMay 26, 2026 · 3 min read

Why Summer Is a Communications Minefield

Every June, there’s a collective exhale in school buildings across the country. The hallways empty out, the buses stop running, and suddenly it feels like everyone — staff, families, even the local reporters — has moved on for the summer.

Don’t believe it for a second.

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Communications Strategy & PlanningOctober 26, 2026

This Thanksgiving, Thank the People Who Keep Your Schools Running

This Thanksgiving, school leaders can show appreciation for the often-overlooked employees who keep schools running—and strengthen relationships with a few simple, meaningful gestures.

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Communications Strategy & PlanningOctober 26, 2026

Welcome to the School Board. Now Let’s Talk.

The newly elected board member walks into the district office for the first time since winning. What happens in the next few weeks could shape your working relationship with her for years.

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Communications Strategy & PlanningOctober 26, 2026

The Morning After: What You Say When the Votes Are Counted

Eighteen months of work comes down to a few hundred votes. The way you talk to your community in the first 72 hours after an election matters as much as anything you said during the campaign.

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