Family & Community Storytelling
What Parents Actually Read (and What They Ignore): How to Communicate in an Overloaded World
Brad SattinApril 6, 2026 · 3 min read
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The Case for Good Publicity — Starting on Day 1
On the first day of school, it’s often the biggest district in the market that gets the back-to-school front page and TV coverage. New outlets tend to gravitate to the one with the most schools,…
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The Best Story You’ll Never Tell (Unless You Tell It!)
Somewhere in your school right now — even in the quiet of summer — something good is happening. A teacher is redesigning a unit from scratch because she thinks her students deserve better. A custodian…
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The Families You’re Most Likely to Lose This Summer
Every summer, schools send families off with backpacks full of information — calendars, contacts, registration reminders, links to online portals. It feels like a thorough handoff. But for a significant portion of your school community,…
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