The Families You’re Most Likely to Lose This Summer

Every summer, schools send families off with backpacks full of information — calendars, contacts, registration reminders, links to online portals. It feels like a thorough handoff. But for a significant portion of your school community, that packet lands in a drawer, the links go unclicked, and by August they’ve quietly drifted to the margins of everything happening at your school.

These aren’t disengaged families. They’re disconnected ones. And there’s an important difference.