Communications Strategy & Planning

The 5 School Communications Priorities of 2026

Brad SattinJanuary 22, 2026 · 2 min read

The 5 School Communications Priorities of 2026

The way people get information is changing fast—and schools are right in the middle of it. According to the Reuters Institute’s 2026 media trends report, two forces are reshaping the landscape: generative AI and the growing influence of personality-driven content. While the study focuses on journalism, the takeaways are especially relevant for school leaders.

Institutions Aren’t the Only Voices Anymore

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