Communications Strategy & Planning

Summer Checklist: 5 Documents to Update

Brad SattinMay 26, 2026 · 3 min read

Summer is one of the few times of the year when school communicators have the opportunity to work on the system instead of simply working in it.

The daily rush slows down. The inbox becomes slightly more manageable. Fewer events compete for attention. While there is still plenty to do, summer offers a rare chance to strengthen the communication foundation before another busy school year begins.

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Communications Strategy & PlanningOctober 26, 2026

This Thanksgiving, Thank the People Who Keep Your Schools Running

This Thanksgiving, school leaders can show appreciation for the often-overlooked employees who keep schools running—and strengthen relationships with a few simple, meaningful gestures.

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Communications Strategy & PlanningOctober 26, 2026

Welcome to the School Board. Now Let’s Talk.

The newly elected board member walks into the district office for the first time since winning. What happens in the next few weeks could shape your working relationship with her for years.

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Communications Strategy & PlanningOctober 26, 2026

The Morning After: What You Say When the Votes Are Counted

Eighteen months of work comes down to a few hundred votes. The way you talk to your community in the first 72 hours after an election matters as much as anything you said during the campaign.

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