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Crisis Communications & Reputation Management

Bringing That School Crisis to "A STOP"

Brad SattinFebruary 18, 2026 · 1 min read
Bringing That School Crisis to "A STOP"

Coming this summer, we’re launching an online Media Training, Crisis Communications, and Community Engagement course designed specifically for school leaders. Even better — this self-paced program may qualify for administrator professional development hours.

Here is a quick two-minute lesson pulled from the full course, focused on bringing a school crisis to A STOP, which stands for Authenticity, Speed, Transparency, Ownership and Preparedness.

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