Penn, Harvard, MIT, Antisemitism, and The Case For Media Training
Sometimes a one-word answer is all that it takes. Say, for example, you’re the president of an Ivy League School, and you’re asked if calling for the genocide of an entire population of people […]
Read More“The Great Resignation” Offers Great Opportunity
The Great Resignation: How Video is saving organizations from losing long-term knowledge to retirement. By: Kate Comella, Client Services Specialist | Focus Media Services Current labor shortages are affecting every business, from small shops to […]
Read MoreCoronavirus: Communicating in a Crisis
We’re all nervous about the threat of coronavirus, but how your organization responds now will be remembered long after it’s gone. Your community is counting on you. Here’s what you can do.
Read More10 Tips for Creating Quality Video Content
In 2020, when it comes to branding and marketing your organization, content is king. And the king of content is video. Here are 10 tips for creating quality video content. 1) Know Your Audience- Ask yourself […]
Read MoreRon Jaworski Knew…
Prior to the start of the NFL season, while producing a series of videos for the Commonwealth of Pennsylvania, I boldly predicted that the Eagles and Steelers were headed to the Super Bowl. Eagles Hall […]
Read MoreFocus Media Services Web Series: Types of Video Content
Video is an absolute must for any organization’s strategic communications plan. Seventy-five million people in the U.S. watch video online every day, and video accounts for 80% of all internet traffic. What’s more: social media […]
Read MoreRunning A Business Can Be A Circus. Maybe It’s Time To Go For The Juggler
Business ownership can be a circus. Three-ring, five-ring, hundred-ring, all vying for your attention at once. What’s the key to pleasing your clients, running your business, and still finding time to actually market it? Effective […]
Read MoreHow to Dress for a Television Interview
One of the first questions our executive producers get from clients when preparing for a video shoot is, “What should I wear?”. As professional media trainers, well tell clients that what people wear isn’t as […]
Read MoreLights, Camera, Action! Four Tips to Surviving Your “Hollywood” Debut
Nearly three-quarters of all internet traffic is video content, according to HubSpot. That’s a lot of people seeking the limelight. But… what if you’re not one of them? What if you’re not ready to kick […]
Read MoreNothing Beats a Handshake
For a moment, let’s not talk about the power of video messaging. (We’ll get back around to it.) When you own a business— large or small— the days are never long enough. Time management is […]
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