Video is an absolute must for any organization’s strategic communications plan. Seventy-five million people in the U.S. watch video online every day, and video accounts for 80% of all internet traffic. What’s more: social media platforms like Facebook and Twitter use algorithms that heavily favor video, which means that videos appear on newsfeeds much more frequently than non-video content.
But not all video is the same, and how you create content should depend on how you’ll use it. We’ve identified four types of video content that organizations need. Feel free to download the graphic. Or, better yet, for a full explainer, watch this 7-minute video below. (A fine outfit we’d be if we pitched the importance of video without actually making one.)
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