New England Sports Network (NESN) is the exclusive regional sports network for the Boston Red Sox. The network was searching for a 2017 season-long theme to develop into broadcast, print and radio campaigns.
Case Study Feature Reel
A unique, yet memorable campaign.
Our lead strategists were tasked to produce a unique and memorable campaign that was flexible, dynamic and interchangeable within the scope of various media platforms. The sustainable season-long campaign went to the heart of a new direction with the Boston Red Sox while maintaining the tradition and integrity of its fan base.
Focus Media Services competed against creative agencies nationwide and won with its campaign theme of “Start Here”. The theme is now presented in the majority of Red Sox marketing and promotional materials throughout the 2017 baseball season.
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We are a group of dedicated producers, writers, videographers, graphic artists and editors who work with a limited number of clients to provide hyper-focused details to every project. We start by listening, because telling your story first requires that we know your story. Our mission is to ensure the world knows, too.