Case Study: “Honeywell Product Integration”
As part of a comprehensive video marketing strategy, we sometimes create compelling video content on the fly. Not every project requires state-of-the-art cameras, complex storyboarding or high-end graphics. Sometimes, raw and simple are better. A video case study series can be drip marketed: produced quickly and released on social media over time to engage potential clients.
In this sample, Integrated Productivity Systems (IPSi) demonstrates how its client utilized Honeywell products to run a more efficient factory. One three-hour shoot led to a series of five short videos. Part 1 below examines how the factory was run prior to the integration.