Navy Reform

Government Branding

Video is the best way to get all stakeholders “on the same page” quickly and effectively. When the United States Navy embarked on a major reform project,  this is the video that spread the word. While it may sound complicated to the uninitiated, it hit the mark with its target audience.  The key to effective storytelling is first to craft a powerful script that is concise, on message and to the point. Every word means something. And then those words are matched with the images and animation that drive home the point. Precision is the recipe for effective, memorable storytelling. And after thirty years, we like to think we’re good at it.