Great Smoky Mountain Fire Safety Campaign

The 2016 Great Smoky Mountain wildfires killed at least 14 people and destroyed more than 2,400 buildings. In 2019, the  City of Pigeon Forge, hosting more than 11 million visitors annually, secured a federal grant and commissioned Focus Media Services to produce two fire safety videos: one for visitors and the other for residents.  After three days on the ground (and in the air), here’s what we came up with.