Articles

8 Ways to Leverage “Facebook Live” for Business

"Facebook Live" can be a really valuable tool for businesses of all sizes. And the best part is that it’s free. A live broadcast can help showcase a brand experience that pictures and words may not be able to do.  Whether it’s broadcasting a community volunteer event,...

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Great Themes Start Here

How would you identify your corporate brand? Could you create a campaign theme in just two words? That was the challenge when the Boston Red Sox and New England Sports Network looked toward the 2017 baseball season. They wanted a summer-long theme that was memorable,...

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Our Idea Factory is Getting Noticed

We have a single mission at Focus Media Services:  to get our client companies and non-profit agencies noticed. We're experts in utilizing video as the best medium to grow a brand. Now we're excited to announce that we've been noticed! Focus Media Services has been...

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Now Offering Easy Money

(Alert: blatant ad pitch incoming.) Every company, of course, needs video as part of its marketing strategy. Lately, we've had friends approach us with leads to new business.  It got us to thinking. We really need to reward them. So now, we're offering a 10% referral...

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What’s In Your Feed?

Have you ever really examined what’s coming across your Facebook feed? I spent a couple hours this morning doing just that. I recognize that being a long-time journalist/video brand marketing dude, my feed may not look like most. Some of my Facebook friends are tv...

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Looking Toward 2067

Technology changes so quickly that it seems big companies know what we want before we do. I remember laughing off a few silly innovations like text messaging (why would I want to type on a tiny phone when I could just call the person?), fingerprint access to my phone...

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Top 3 Trends in Video Marketing in 2017

Video was huge in 2016. And it will just get bigger in 2017. Online video accounts for 50% of all mobile traffic.  Companies are now figuring out that a creative and strategic video campaign is a critical component to the overall annual marketing plan. These days it’s...

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Live from New York… YOU!

“Brand" new for 2017, and we're so excited to finally share it! If you’re a business owner in the financial services sector, here’s an AMAZING one-of-a-kind opportunity for you to brand your business like never before!  It’s your chance to do a series of TEN...

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5 Tips To Choosing the Right Video Production Company

Choosing a video production company to create custom content for your digital platforms can be a substantial investment. But hiring a professional creative team can be well worth it—if you do it right. That means creating a strategy that incorporates a mix of...

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Happy HalloThanksMas!

I saw my first holiday commercial last week, and thought… really? It’s pushing 70 degrees on the east coast, and Thanksgiving is still a couple weeks away. But there he was. Santa. I found it a bit challenging to get into the spirit. Then I saw two more holiday...

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